Have you try to find out something that is not really in your competition. e.g. you are web designer and your are trying to find information about the sports events and rules. It’s hard to filter all the content that the major search providers are giving to us. The content is too personalized and not so much relevant. In fact we did choose this, by telling the providers to personalize our content. So it’s kind of our fault.
Take a 10min break and watch the bellow movie, it’s worth the time.
Then go to http://duckduckgo.com/ and try searching something. Do you make the difference ?
If you don’t have 10 mins, just check out what I mean by term bubble: http://dontbubble.us/ or http://scroogle.org/
Thanks to lifehacker.com